Updated: May 12, 2021
Who are you & what do you do?
My Name is Erika Sagrero, mother of two boys & I hand sew diamond fringe denim jackets
How did you get started?
My husband bought me a denim jacket with some rhinestone detail for Christmas, and it began to break due to the quality! I was so sad and one day at the beach I started looking at it closely and thought I can make my own! Looked online and found some similar costing price starting at $1,200. Which was crazy and completely out of my price range! I was raised by a single (amazing) mother and lived in a low-income community, I used that as my fuel!
I remembered not being able to buy certain clothes because of the price tag, and Don't want the feeling for others I wanted to make it somewhat affordable And BAM here we are!
What's been the biggest lesson for you so far?
Nothing goes as planned. You’ll have sad days. Days that make you question what you're doing wrong, but you have to keep pushing and believing in your dreams. Envision it every day picture the success and the feeling of walking around and seeing your product make people feel amazing!
What's your go-to Starbucks order?
Grande Iced Caramel macchiato- 2 extra shots of espresso- Almond milk & Extra ice in a venti cup Husband hates to order that says it’s too complicated.
If you could do something different what would it be?
Start sooner! Stop letting fear control me! Failure isn’t failure it’s a hidden lesson if I fail I’ll learn what I’m doing wrong and I can try again! We only get one life!
What's next for you and your business?
I hope to sew more! I hope I can’t keep up! I want to stand at a concert and see my jackets on peoples back’s!
Lastly, where can people find you? (ex. Website, ig, pin)